Sales & Customers · Catalog
VanVed vs Amazon Seller Central
for Catalog
Why businesses choose VanVed over Amazon Seller Central
This is a catalog a seller owns: their own store page, their own taxonomy position, their own buyer contact details on every order, and one commission rate the operator sets rather than a referral fee, a closing fee, GST on fees and TCS stacked on each other. Nothing here is gated behind a trademark.
Capability by capability
Every row below is what our 2026 research found — including the rows we lose.
| Capability | VanVed | Amazon Seller Central |
|---|---|---|
| Who owns the listing | The seller's own row on the seller's own store page | Listings attach to Amazon's ASIN and you share the detail page with other sellers |
| Category taxonomy | A flat platform category list the operator controls | Amazon browse nodes, fixed and non-negotiable |
| Rich listing content | Title, description, images and variants — nothing gated | A+ Content, but only with a trademark and Brand Registry |
| Reviews on a listing | None | Native and substantial — and the seller may not edit or remove them |
| What it takes to start listing | Create a store and wait for the operator to approve it — no KYC is collected | GSTIN, PAN, a matching bank account and video KYC, 1-3 days |
| Cost per sale | Only the operator's own commission percentage, set per seller or platform-wide | 0-30% referral plus a closing fee, plus 18% GST on fees and 1% TCS |
| Owning the buyer relationship | The seller sees the buyer's name, phone and address on the order | No buyer email or phone, no remarketing list |
| Built-in buyer demand | None — the tenant brings its own traffic | India's largest buyer base, plus Sponsored Products |
Where Amazon Seller Central is ahead of us today
Amazon brings the buyers and VanVed does not — a listing here is only seen by traffic the tenant already has. Amazon also has a mature review corpus that genuinely converts, and A+ content, ad placement and fulfilment infrastructure that no self-hosted catalog matches.
We publish this because a comparison that only flatters us is worth nothing to you. If one of these gaps is the thing you actually need, Amazon Seller Central may well be the better buy.
What VanVed's Catalog module does
- Store and catalog
List products under your own storefront.
- Cart and checkout
Customers add to a cart and check out; each payment is verified and recorded against its order.