Sales & Customers · Marketplace checkout
VanVed vs Etsy
for Marketplace checkout
Why businesses choose VanVed over Etsy
For an Indian seller the structural difference is decisive: this sells domestically in rupees through Razorpay, on the tenant's own branded domain, with no listing fee, no 6.5% cut and no 2.5% FX drag. Etsy will not let an Indian shop sell to an Indian buyer at all.
Capability by capability
Every row below is what our 2026 research found — including the rows we lose.
| Capability | VanVed | Etsy |
|---|---|---|
| Selling to Indian buyers in rupees | Yes — Razorpay INR checkout, domestic, no currency conversion | No — Indian sellers may only sell internationally, never India to India |
| Cost per sale | Only the operator's commission percentage | $0.20 listing, 6.5% transaction, payment processing, a regulatory fee and 2.5% currency conversion |
| Money actually reaching the seller | Not built — commission and payout are calculated and shown, but nothing is ever disbursed | Weekly USD payouts through Payoneer, then converted to rupees |
| Seller onboarding and KYC | One form, then operator approval — no PAN, GSTIN or bank details are collected anywhere | GSTIN verification, a one-time $10 setup fee and a Payoneer account |
| Guest checkout | No — buyers must have an account | Yes |
| Shipping profiles and labels | None — shipping is always zero | Shipping profiles are native; purchased labels are not offered in India |
| Digital downloads | Native, with a per-buyer access grant and a gated download endpoint | Native and mature |
| Owned storefront and domain | The tenant's own subdomain or custom domain, fully branded | etsy.com/shop/name; Pattern is $15/month and effectively unmaintained |
| Built-in buyer demand | None | A large craft and handmade audience already searching |
Where Etsy is ahead of us today
The seller payout is a statement, not a payment — the platform computes what each seller is owed per line item and then stops, with no bank account on file, no KYC and no transfer. Etsy pays its sellers every week. There is also no guest checkout, no shipping at all, and no marketplace audience bringing buyers.
We publish this because a comparison that only flatters us is worth nothing to you. If one of these gaps is the thing you actually need, Etsy may well be the better buy.
What VanVed's Marketplace checkout module does
- Store and catalog
List products under your own storefront.
- Cart and checkout
Customers add to a cart and check out; each payment is verified and recorded against its order.